Saturday 15 March 2014

Self Promotion Crit

We had our Self Promotion Crit on Thursday. It was quite daunting when you first walked in as all our packages were in a box and there was a bin right next to them. They had suggested they were going to have an 'yes-box' and a 'no-bin' but we all thought they were kidding but no - There it was. Lucky for us, all our work, except for the odd envelope, were of high enough quality to land in the yes box. 

It was nice to know that all our hard work over the last couple weeks had payed off. After looking at everyone else's, there are definite things I would change about my self promotion. Such as:
  • No longer having 'illustration' in my logo.
  • Making the opening of the package more exciting.
  • Give something hand printed as well as digitally printed, it gives a nice personal touch.
These are all things I will re-design in my spare time in the future. But this side-project has definitely helped me with what to do when creating your self promotion.

Oh, and Pete and Jonny said always try your best to find the actual name of the art director rather than just addressing 'Art Director' as it shows you've made the extra effort to find out who works at the company.

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